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The Story of the Bean

I can't count the times that we have been asked what the "bean" means in our logo. Some would argue that very few logos have a lot of significance behind them. But all marketers would agree that logos should be unique. Our old logo could be classified as part of the very over used "swoosh" in varying formats that have been used in anything from the famous shoe, Nike, to local technology companies. But in the end a logo should make you stand out and be memorable.The bean represents a lot about our company and we love that it opens the door for us to share more about our company's value as a team. I would guess that if our logo wasn't so unique most people wouldn't even ask about the meaning at all.We believe the bean should remind you to expect the unexpected and that talent is about people and not location.Read More
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