The holiday season is right around the corner, and you are no doubt brainstorming the best ways to maximize your business during the busy season. Even if you aren’t selling something that you typically think of as a holiday gift, you can still tap into the buying season! A lot of consumers are in the spending mood during the holidays, so why not take advantage of that? Now it’s time to tailor your marketing plan to consumer’s spending mood! Here are some tips to prepare your marketing for the holiday season:
Offer value, not a deeper discount
Everyone offers discounts during the holiday season. While discounts do attract consumers, you don’t have to try and “out discount” your competitors. Instead, try offering a better story. Today now more than ever consumers value a connection with brands. Creating a connection with your consumers can pay off more than just offering discounts.
Choose a budget and stick to it
What good is increased sales if your overall profit stays the same? A lot of people might see their profit get eaten into by rising cost of operations and marketing. The best plan is to lay out a marketing budget and stick to it. Generate a sales forecast for your business and estimate how much extra you will be spending on operations. After that determine how much you are willing to spend on your marketing.
Determine how you will get the word out
Nowadays there is no shortage of channels to disseminate your marketing message. TV and print is no longer king in the advertising world. Your marketing budget and audience will determine what channels you use. You can advertise to existing customers with an email blast campaign, or appeal to new customers through social media, it’s up to you! Once you have your strategy and budget, choose the marketing channel that will fit perfectly!
Make your marketing material now
The holiday season is very quick and hectic, and the last thing you want to do is be scrambling to come up with graphics and copy. By preparing all of your marketing material now, you can easily implement it during the busy season without any worries!
While it may seem crazy and hectic now, you don’t need to stress about your marketing! If you are finding that you need help with your marketing, give us a call to see what we can do to help with your marketing plan!