Top 10 Hashtags

Utilizing hashtags is a great way for businesses and marketing professionals to drive more traffic to their websites. However, it’s important to know how to use hashtags. For starters, hashtags should always be relevant. The goal should always be to get your audience to begin using them in their personal social media posts, as well. […]

Man drawing a game strategy with white chalk on a blackboard.

Long-Term Marketing Plan

When businesses first start out, there’s a lot of attention placed on finding a niche market; attracting customers; establishing a brand; and creating a website, advertising materials, and marketing plans. In the beginning, much of what’s done addresses immediate needs. However, what about a long-term marketing plan? Long-term marketing involves a different way of thinking […]