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For those who are not experts in the advertising, marketing, PR, and branding worlds (which is almost everyone), these categories can easily mix together, making it difficult to understand what the difference truly is. But have no fear, we’re here to clear up the confusion. In this blog, we’ll help you better understand the purpose… read more

Content marketing is not a new concept. Since it focuses on storytelling, it’s practically the oldest type of marketing there is! It can be traced back to the late 1800’s with John Deere publishing a magazine called The Furrow that was targeted towards farmers (although I’m sure there are even examples that go back farther)…. read more

As of July 2015, there were 2.3 billion active social media users worldwide. Considering the world population is 7.3 billion, this is huge! Internet users have an average of 5 social media accounts and 91% of retail brands use 2 or more social media channels. How does your business compare? Alright, so you know there… read more

Do you wish that your company’s social media had more influence? It is no secret that social media is the future. Your customers are on social media, so you need to be also! Social Media Marketing is all about connecting with your customers on a personal level. It’s a great way to market your businesses… read more