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Do you wish that your company’s social media had more influence? It is no secret that social media is the future. Your customers are on social media, so you need to be also! Social Media Marketing is all about connecting with your customers on a personal level. It’s a great way to market your businesses in a way that is not based on advertisements.

If your business isn’t present on, at the very least, the mainstream social media sites, you’re doing something wrong. Between Facebook, Twitter, Instagram, Pinterest, LinkedIn, and so many others, social media is a complex media channel. Social media has become so important to businesses that it requires a comprehensive marketing strategy- one that may need to stand on its own or work hand in hand with your other marketing efforts. So how can you make social media an integral part of your marketing effort and gain social media influence?

The first step is to make your content relevant (and valuable). The best way to build a following on social media is to offer your customers valuable content that they care about. Think of your audience and what they want to see from your pages.

The next step is when you post your content. What good is your content if you post it when your audience isn’t online? Do some research into your analytics to see when people are engaging with your posts, or do research online, there are plenty of studies on when you should be posting to social media.

The beauty of social media is how quickly you can move and address any issues. Use this to your advantage! Stay up to date on current events and either put your spin on it or take advantage of it! This can be tough because in a PR crisis your customers see your social media accounts as your always on face of the business, so if you are not responsive your customers take note. On the flip side, in the event of a PR crisis, your social media is a great way to put out any small fires before they grow.

Finally, the best thing you can do is to engage with your audience. Like we said, customers see social media as the always on face of the business, and they want to be a part of the conversation. Instead of speaking at your customers, speak with them! A lot of businesses are doing this now so it is important to be genuine with your engagement.

There are a lot of ways to build your influence on social media, but outsourcing your social media marketing to a professional is beneficial for a couple of reasons. Connecting and socializing with people takes time- time that you probably don’t have. If you designate an in-house employee to manage your social media accounts, who will they go to for support, supervision, and further knowledge? Allowing a third party to implement and control your social media strategy is the best way to effectively reach consumers while getting the most out of your money.

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