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Is there anything more wholesome and sentimental than the county fair? Summertime, funnel cakes, and Ferris wheels; what’s not to love? We’ve had success with event marketing in the past, but this was the first time we marketed the local fair.   The previous year, the Lancaster Event Center worked hard to build a fresh… read more

Your logo is the visual embodiment of your brand. It represents what you do, who you are, and most importantly, what you stand for. That said, an outdated, poorly designed, or just flat-out ugly logo is capable of doing serious damage to your brand’s image and perception.   Here’s the problem that we encounter too… read more

We all know who and what Papa John’s is; a well-known pizza chain characterized by affordable prices and faced by the guy everyone either loves or loves to hate, Papa John himself (his name is actually John Schnatter). Papa John’s has franchise locations all over the country, each with its own specific market needs. Transformation… read more

In light of Valentine’s Day, we took a look into a TD Bank survey titled “Love and Money” that explores the financial habits of married/dating couples. The study was done in July of 2016 and surveyed 1,902 respondents who were currently in a relationship. During the survey, couples were asked about how often they talk… read more