Man drawing a game strategy with white chalk on a blackboard.

Long-Term Marketing Plan

When businesses first start out, there’s a lot of attention placed on finding a niche market; attracting customers; establishing a brand; and creating a website, advertising materials, and marketing plans. In the beginning, much of what’s done addresses immediate needs. However, what about a long-term marketing plan? Long-term marketing involves a different way of thinking […]

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Great Apps for Creating Eye-Catching Photos for Social Media

It’s no secret that incorporating photos and other types of media makes your social media posts appeal to wider audiences, but what if you’re unsure how to create your own eye-catching photos? Fortunately, technology has evolved to the point where an individual no longer needs a degree in graphic design to create photos. There are […]