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Is there anything more wholesome and sentimental than the county fair? Summertime, funnel cakes, and Ferris wheels; what’s not to love? We’ve had success with event marketing in the past, but this was the first time we marketed the local fair.   The previous year, the Lancaster Event Center worked hard to build a fresh… read more

2017 is going to be a big one. We’ve got a new president, technology is advancing faster than ever before, and most importantly, the second season of Stranger Things will be released on Netflix (If you haven’t watched the first season, close this window and start the first episode immediately. Seriously, so good). But we… read more

Ah, yes, Thanksgiving. A holiday filled with cranberry sauce, stuffing, full bellies, thankfulness, football, friends, and family. As per tradition, many embrace the commercialism of the holiday season that comes to a head at Black Friday. Whether you love to hate it or hate to love it, Black Friday will soon be upon us. The… read more

Thanks to the help of social media and things “going viral,” companies are hopping on the experiential marketing bandwagon like no other. Experiential marketing is a type of advertising that aims to get consumers to physically participate and interact with a brand. We’re sure you’ve seen them before; a coffee shop nightmare to promote Carrie,… read more