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The goal of pay-per-click advertising (also known as PPC) is to get your ad viewed by a targeted audience based on their online searches or online profile. This is done by bidding for keywords that potential customers may be searching. The higher the bid, the higher the ad gets placed on the list of sponsored… read more

YouTube is King of the Buying Funnel

According to a study by AOL Platforms, YouTube is more effective than any other social platform at both introducing products to new customers and converting sales. The report found that YouTube has the strongest influence on the first and last stages of the buying cycle.   Incase you are wondering, here are the different stages… read more

2013 was a wonderful year for us here at Transformation Marketing! From new employees to working with Johnny Rodgers and Brenden Stai, from giving back to receiving awards (Our first AMA Prism!), from employees getting married to helicopter rides, and of course much more! We would like to thank each and every one of our… read more

Congratulations to Lincoln, Nebraska for being named Top Digital City in Nebraska by Google this week! Every year, Google gives this award out to one city in each state. This year,¬†Mayor Chris Beutler and Senator Deb Fischer accepted the award on behalf of Lincoln while several Lincolnites gathered at¬†Licorice International in the Haymarket on the… read more