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Social media is a powerful tool if used correctly, and paid social media ads are no exception. In fact, some would argue that using paid social media ads is becoming necessary for an effective digital marketing strategy. They attract new leads and captivate a broader audience. So how exactly can paid social media ads help… read more

  What’s your favorite social media platform? You know, the one you turn to for a few minutes (or hours…don’t worry, no judgment coming from this end of the blog) of mindless scrolling through posts and photos, cute-animal-antics-video-viewing, and the like. Facebook? Instagram? Pinterest? All of the above are my BIG 3. But I do… read more

As of July 2015, there were 2.3 billion active social media users worldwide. Considering the world population is 7.3 billion, this is huge! Internet users have an average of 5 social media accounts and 91% of retail brands use 2 or more social media channels. How does your business compare? Alright, so you know there… read more

Do you wish that your company’s social media had more influence? It is no secret that social media is the future. Your customers are on social media, so you need to be also! Social Media Marketing is all about connecting with your customers on a personal level. It’s a great way to market your businesses… read more