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Is there anything more wholesome and sentimental than the county fair? Summertime, funnel cakes, and Ferris wheels; what’s not to love? We’ve had success with event marketing in the past, but this was the first time we marketed the local fair.   The previous year, the Lancaster Event Center worked hard to build a fresh… read more

Ah, Facebook. A place where your grandma pretends like she knows how to use technology in the most adorable, innocent way; where your friends constantly tag you in strange, crude, but undeniably hilarious and relatable memes; and of course, where you can moan about your favorite (and least favorite) brands without even having to open… read more

2017 is going to be a big one. We’ve got a new president, technology is advancing faster than ever before, and most importantly, the second season of Stranger Things will be released on Netflix (If you haven’t watched the first season, close this window and start the first episode immediately. Seriously, so good). But we… read more

I’m not a psychologist, but it seems that humans have a natural tendency to fear the unknown. In a way, however, the unknown is what fuels marketing. The media and communication landscapes change and evolve every day, and it’s our job as marketers to interpret those changes and use them sell products.   Some of… read more