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May 12th is Limerick day, and we couldn’t be more excited about it! We are always talking about our clients, but we are going to take a little bit of time to talk about ourselves, so we wrote a limerick!    There once was a marketing team Who assembled under the bean And we may… read more

Just the other day, Transformation Marketing received mail from Yellow Pages United. This may not sound strange at all− in fact, it probably sounds quite ordinary that as a small business, we would want to be listed in Yellow Pages and potentially advertise our services. However, this is actually a scam. We want to send… read more

According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Formal definition not quite doing it for ya’? Basically, public relations (usually just called PR) is the way brands attempt to control promotion and public image through “free” or “earned” media space. It’s everything involved… read more