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Just the other day, Transformation Marketing received mail from Yellow Pages United. This may not sound strange at all− in fact, it probably sounds quite ordinary that as a small business, we would want to be listed in Yellow Pages and potentially advertise our services. However, this is actually a scam. We want to send… read more

According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Formal definition not quite doing it for ya’? Basically, public relations (usually just called PR) is the way brands attempt to control promotion and public image through “free” or “earned” media space. It’s everything involved… read more

Taco Bell– It’s here, guys. The Taco Bell Emoji Engine. Late last year, following IOS’s release of the taco emoji, Taco Bell created a platform in which users could tweet at the company with the taco emoji followed by any other emoji and the result was a mention by Taco Bell with a graphic combining… read more