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As technology evolves, marketing changes right alongside it. New platforms, applications, and strategies are being utilized across all industries. Consumer usage on mobile and multi-screen is higher than ever as consumers are accessing their content on smartphones, tablets, laptops, desktops, etc. Because of this, it is frequent that we hear traditional media “doesn’t work” or… read more

When selecting a speaker or an actor for a commercial or video, it’s imperative to remember that s/he is the audience’s first impression of your brand. The end goal is to have a spokesperson that’s genuinely believable and is, therefore, one that your target audience will connect with. From silly to serious and everything in between, finding the perfect match for you is what we do best!

Streaming sites have changed the way we watch television.  Instead of tuning in to the new episode of the Big Bang Theory every Monday night, we can now Netflix and chill, or my favorite, Hulu and commitment, whenever we choose.  Netflix runs ad-free, but Hulu still incorporates commercials throughout video unless you choose to pay… read more

There are quite a few services offered for uploading and sharing videos online today. YouTube was the first one to do this on a massive scale and has since become the number one name in video hosting, but some have worries that it’s so over-saturated that their videos will get lost in the online-fray and… read more