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2018 is here, and so are the ever-changing visual trends and technological advances of the new year. Design is an industry that’s subject to constant motion, so it’s important to always be tuned in to the shifting media landscape as it unfolds. Not only is design driven by a fluctuating aesthetic, but also by demand for new and improved functionality, interactivity, and consumer engagement. Looking toward the future and reflecting on what 2017 had to offer, we can begin to piece together an idea of what 2018 has in store.


Videography, animation, motion graphics, GIFs, and all things that move. In just a short span of time, we have experienced a massive shift towards video as a preferred media of online consumption. By 2021, video traffic will account for 82% of all consumer traffic on the internet. Animation and motion graphics are breaking away from their traditional role in television and film, and making an appearance on the internet as a popular form of media consumption. More than ever, companies are implementing these dynamic assets as attention-grabbing marketing methods on social media and the web at large.

Augmented Reality

Augmented reality (or AR for short) is a technology that creates a computer-generated image that appears to be “projected” into physical reality using a mobile device, such as a cell phone or tablet. Currently, there are three varieties of augmented reality.

  • The first is marker-based augmented reality. This technology uses a scanned QR code to create an augmented image on the screen of your device when pointed at a specific object marked with a QR code. This could come in handy when viewing different color swatches on a piece of furniture, for example.
  • The second form uses GPS tracking to pinpoint your location, and then superimposes the image on your device’s screen based on your surroundings.
  • The third form of AR is projection-based. The technology projects a light from your device on to a chosen surface, which can then be interacted with by the user.

Understated Boldness

As 2018 unfolds, we’re beginning to see a move away from the recent trend of ultra-minimalism with the return of bold colors, appealing gradients, prominent type, subtle drop shadows, and abstract shapes reminiscent of the 80s’ and 90s’ (see Memphis Style). However, with a new era comes a fresh take on this bold, visual venture. As opposed to the brash, in-your-face visual design of the late 20th century, this new trend eliminates the tackiness in favor of a more understated intrigue and bravado, while still echoing the throwback elements of past decades. As they say, history repeats itself.

Dynamic Typography

Make way for colored fonts and animated typography! Thanks to the optimized file formatting and coding breakthroughs, we now have web fonts that support multi-colored type, shading, patterns, and gradients, all through code and formatting data. In addition to these dynamic web fonts, artists (such as the ones at Animography) have recently created downloadable typefaces that are pre-animated for use in video production.

Whether you’re in need of design inspiration or looking for someone to tackle design work for your business, Transformation Marketing excels in designing all forms of marketing collateral, from sales materials and advertisements to signage and package design. 

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