Staying organized is key for any marketing professional. There’s a lot that goes on in the world of marketing each day, from presentations and deadlines to analyzing data and connecting with prospects and clients. It can be easy to lose track of everything that needs to get done on a given day. This is why it’s so important for modern marketers to maintain a marketing calendar to help keep them on track and better manage tasks and deadlines. Additionally, marketing calendars are quickly becoming useful tools to help businesses track leads, costs, and profits. The following are some important things to keep in mind when developing your own.
Marketing Calendars as Proactive Tools
When crafting your marketing calendar, you’ll want to take a proactive approach and include all marketing-related activities for the year. Break tasks up by month, week, and day for a clearer project flow. Mapping the calendar out like this also makes it easier to identify any missed opportunities or gaps in project timelines.
Your marketing calendar should be updatedregularly, not only when tasks are completed, but with any relevant information or notes, direct sales opportunities, marketing campaigns, etc. In addition, each task should have a dedicated space to track costs, profits, leads, and lead conversions, as well as any other information you deem relevant for a given task. This makes it easier for new campaigns and opportunities to be added.
By treating a marketing calendar as a sort of catch-all for important tasks and to-do items, you’ll be able to keep data, notes, and other important information all in one accessible place. This will be useful during meetings and review sessions when you have to report on the effectiveness of a particular task or campaign.
Whether you create your calendar by hand, or with a tool such as Excel, crafting an effective marketing calendar takes time. Fortunately, it’s worth the investment because it makes it easy to see what types of marketing campaigns worked in the past and what didn’t. It’s also a great tool to compare the effectiveness of tasks and events.