Between laptops, smartphones, tablets, and other mobile devices, the online sector has quickly become the most fundamental part of marketing. Americans spend 20 to 30 hours online per week and as consumers, are very connected. They interact with others through social media, get information through search engines, and more and more, make purchases via online retailers. Bottom line, online is huge in marketing. If you don’t have an online presence, you might as well not have any presence at all.
Launching a website is the first step in a building an online presence. After that, it’s about driving traffic to your site using various avenues and platforms. Online advertising methods hold merit in their own individual ways, but can be costly if you lack proper knowledge or haven’t formulated a solid strategy. That’s where we come in!
- Pay-Per-Click (PPC)
- Web Optimization (SEO is dead)
- Email Marketing
- Online Ads
- Video Marketing
- Mobile Marketing
- Social Media Marketing
Remarketing is a great way to connect with users that have visited your website and left without purchasing anything or completed a desired action, it positions ads in front of users that have previously browsed your site, while they are on other websites. Remarketing is particularly effective because it places your ads in front of people who have already shown an interest in your business or product, and keeps you top of mind while they research.
Social Media and Web Optimization:
- Fastest growing form of marketing in the world
- 97% of Americans ages 18-34 use the internet daily
- Blogging adds new and relevant content to your site
- 500 years of YouTube videos are watched every day on Facebook
- 500 tweets per minute contain YouTube links
- Most social media sites are now considered search engines
- Social Networking is the most popular online activity in the world
- SEO as we know it is dead due to the latest updates to Google (and other search engines) algorithms and the strong focus on content and user experience
- 91% of local searchers say they use Facebook to find local businesses