Lincoln Crisis Pregnancy Center – Abby Johnson Event

Lincoln Crisis Pregnancy Center has been a long time client of Transformation Marketing. For their event where Abby Johnson was invited to speak, they asked Transformation Marketing to help with the event promotion, which we gladly took on. We focused mostly on social, updating their blog, creating a Facebook Welcome Page, running Facebook ads and promoting the event on Facebook, Twitter and YouTube. We also created an online registration form so that attendees could click to register for the event online directly from our social efforts if desired.

Facebook Welcome Page

Social Efforts

We began promoting the Abby Johnson event on October 16, 2011. At that time, Lincoln Crisis Pregnancy Center 353 fans on Facebook, no Twitter account and no YouTube account. We opened the LCPCLife YouTube account on October 26, 2011 and the LCPCLife Twitter account on November 1, 2011. By November 30, 2011 Lincoln Crisis Pregnancy Center had 616 fans on Facebook and had completely sold out their event. 332 of their 500 tickets had been registered for online.