SchillingBridge was the nation’s first winery and brewery under one roof.Â As they expanded into the Lincoln market they needed a new brand to encompass both products at the SchillingBridge Cork & Tap House, a restaurant featuring their wine and craft beer.
While their winery client is older and leans female, the brewery side appeals to a younger male demographic.Â Their new logo needed to resonate with both genders and appeal to a wide age group.
No strangers to expansion the owners are prepared to take their products nationwide and therefore needed to brand their beer lines for packaging and distribution.Â The branding of each beer line needed to stay consistent with the new look of the SchillingBridge Cork & Tap House.
The design objectives included the creation of a highly transferrable logo that would be used for Cork & Tap signage, in-house branding, beer labels, packaging and their expanding food line all made with their beer and wine products.
We needed to create a logo that could be used in several diverse applications and appeal to a broad target market. It needed to look young and fresh, yet hold a level of refinement to include the wine enthusiast.
The project required a great deal of initial research into the varied buyers along with the local market.
After careful research we created 4 initial logo designs and presented to the client. Â They liked many of the elements and asked that we combine them. Â Our team presented 2 logo concepts for a second look and included samples Â of transferability including signage, beer packaging and labeling.
In the end, because we were able to carefully listen to the client, understand their diverse customer base and their vision for how the logo will be used across many applications, we created a logo that fit their expectations as well as all applications.
So far they have already re-branded their menus, food line (which we were able to do the design on) and are currently working on the look of their labels. The response from their patrons and staff has been wonderful and we’re excited for the opportunity to continue working with them on product photography and website rebranding in the near future.