SchillingBridge was the nation’s first winery and brewery under a single roof. As they expanded into the market in Lincoln, NE, they needed a new brand to encompass products at the SchillingBridge Cork & Tap House, as well as a restaurant featuring their wine and craft beer. While their winery clientele is older and leans female, the brewery side appeals to a younger male demographic. Their new logo needed to resonate with both genders and appeal to a wide age group.
No strangers to expansion, the owners were prepared to take their products nationwide, and therefore needed to brand their beer lines for packaging and distribution. Each beer line’s branding needed to stay consistent with the new look of the SchillingBridge Cork & Tap House. The design objectives included the creation of a highly transferrable logo for Cork & Tap signage, in-house branding, beer labels, packaging, and their expanding food line, which is made with their beer and wine products. We needed to create a logo that could be used in several, diverse applications, and appeal to a broad target market. It needed to look young and fresh, yet hold a level of refinement to include the wine enthusiast.
Varied buyers and the local market were researched extensively as part of this project. After this initial research, we created 4 initial logo designs and presented to the client. They liked many of the elements and asked that we combine them. Our team presented 2 logo concepts for a second look and included samples of transferability including signage, beer packaging, and labeling.
Ultimately, we created a logo that fit their expectations and multiple applications because we were able to carefully listen, understand their diverse customer base, and see their vision for how the logo would be used across many applications.
So far, they have already re-branded their menus, food line (which we designed), and are also currently working on the look of their labels. The response from their patrons and staff has been wonderful. We’re excited for the opportunity to continue working with them on product photography and website rebranding in the near future.