Being a marketing professional is pretty awesome, and part of the awesomeness is that we’ve got endless options. There really is a place for everyone in the marketing world−from graphic design to creative strategy to analytics. And what’s more is that we have the choice to do our marketing thing in various settings. That’s right, it’s the great agency-versus in-house debate. Some may never seal their destiny in one or the other, and some find their niche in the baby stages of their career. Regardless, it’s important to understand the differences between agency and in-house to fully understand the paradox that is marketing.
Some companies have their own internal marketing department. This is the in-house sector of the business, and like anything, it has its pros and cons. Working in an in-house setting allows an employee to get to know the company’s product or service on an intimate level. In-house marketing professionals work in depth on projects specific to their brand and gain expertise on what works and what doesn’t for that specific product. Days in an in-house marketing department tend to be more predictable and less hectic.
The agency side of marketing appeals more to the crazy folks who drink too much coffee and don’t sleep (kidding, but not really). Marketing agencies take on a variety of clients and formulate big ideas for campaigns and strategy. Agency people generally have an understanding of brands that is more general than in-house marketers, but they tend to have broader insights and creative ideas. Working in an agency may be more stressful than in an in-house department, but the fast pace forces a different mode of thinking and provides invaluable experience in the industry.
Agencies and in-house teams, however, are not in entirely separate wheelhouses. In fact, agencies and in-house departments often work together or form partnerships. Each entity brings something to the table that the other doesn’t, and together, they can produce comprehensive, money-makin’, out-of-this-world campaigns.
Transformation Marketing is a full-service agency that welcomes clients of all kinds. We know construction, we know accounting firms, and we know just about everything else, too. Let us work with your in-house department or tackle your marketing strategy by ourselves to create an eye-catching campaign and take your company to the next level!