Main Menu ☰

Tag Archives: industry

cityscape

There are countless advertising agencies across America, some with 5 employees and others with 500 (Transformation has exactly 12 lovely staff members, just FYI). Many specialize in design services, others in media, and some do it all. Like any other industry, there are certain companies in the advertising sector that outshine the others. These agencies house the most talented minds and produce advertisements for the most well-known brands in the world. Check out my list of America’s advertising powerhouses and what it is that makes them so successful.

  • Ogilvy and Mather. David Ogilvy is commonly referred to as “The Father of Advertising.” Created in 1948, Ogilvy and Mather is now an international full-service marketing and communications company that specializes in digital media, direct marketing, branding, and customer engagement. The agency works with companies like American Express, Ford, and in 2004 launched Dove’s Campaign for Real Beauty, which remains one of the most famous campaigns of the 21st century.
  • Grey Global Group. Grey is a global agency with 432 offices in 96 countries. Headquartered in New York, Grey focuses on digital marketing strategy as well as multicultural advertising. The agency works with brand giants like the NFL, Volvo, and Pantene to create “Famously Effective” consumer experiences. The “Mad Men” fans out there know that in the AMC series, Duck Phillips leaves the Sterling Cooper agency to work for Grey Advertising, which is frequently referenced as the chief competitor.
  • 72andSunny. 72andSunny is known for being a master of creatives in the agency world. The company has a knack for producing work that is modern, cool, and resonates with younger generations. I’d venture to say it’d be impossible to find someone who hasn’t been exposed to the work of 72andSunny, as they have partnered with corporate big boys like Samsung, Google, Starbucks, and Target.
  • Deutsch Inc. Deutsch is a diverse agency that, despite the name, was founded in New York City. Deutsch prides itself as being one of the most innovative advertising firms, and harbors cutting-edge technology, analytics, and invention departments that you won’t find in most other agencies. Droga5 has done award-winning campaigns for clients like Taco Bell, Volkswagon, and Dr. Pepper.
  • Droga5. Droga5 is a relatively new global agency based in New York City. Despite being just a baby in the advertising industry, Droga5 has an impressive list of clients including Coca-cola, Android, T-Mobile, and Under Armour. Droga5 is exceptional when it comes to concept creation and social hooks㆒ the company did $126 million in revenue in 2015 alone.

At Transformation, we don’t make ads for Coca-Cola or Target, but we do know our stuff when it comes to local businesses. As a small agency, we learn from the big guys and also do our own research to determine what works best for our clients. Personal, effective, and affordable marketing starts here!

clover

This month, in light of St. Patrick’s Day, we are going to talk a little bit about the difference between a “lucky” marketing campaign and a marketing campaign that has experience, strategy and research to back it up. At Transformation Marketing in Lincoln, Nebraska we don’t leave our marketing campaign or the marketing campaign of any of our clients to luck and you shouldn’t either. What we do, just like what you do, takes a lot of work and our results have proven that that hard work pays off.

Today, we are going to start with your social media campaign. Social media for business has always been a complex and time consuming part of marketing. However, over the last year, it’s gotten even more so. With Facebook not giving as much reach to business posts in 2014 and them coming out with their new anti-sales lingo algorithm for 2015, leaving your social media marketing to luck can leave you with posts that aren’t reaching any of your fans.

Social media campaigns, at least the successful ones, from Facebook, to Twitter to Pinterest, to Instagram, to your blog, to YouTube, it all takes a great deal of time, energy and most of all, a strategy backed with research and experience. It’s not enough that you have a Facebook page and you’ve heard to Instagram. It’s not enough that you have a new, young intern right out of college. It’s  not enough that you went to a one-day training on the basics of social media for business one year ago. Social media changes in a blink of an eye. You have to be ready. You have to be paying attention. You have to be able to change your strategy at the drop of a hat.

At TM, we do our research, we keep up with the latest trends and news in the industry. We have an entire department devoted to social media and the success of our clients’ campaigns and most of all, we know that if we aren’t successful, you aren’t successful and we won’t be able to continue to work with you. We do our very best and work our hardest every day to ensure we provide results.

04_Blogging-web

1. Increase your Traffic
The most important reason to blog is Search Engine Optimization. Blogs can help improve your SEO with frequent and relevant content, helping you gain organic ranking.

2. Connect with your Audience
Allowing your clients to get a sneak peak into your company can help get them more connected with your company, creating a more loyal customer base.

3. Establish yourself as an Industry Leader
Showing your readers that you are up on the latest trends in your industry and that your knowledge on the industry is great will help establish trust between you and your clients.

4. Give your Company a Voice
This will help potential customers understand the personality behind your business and connect with you before even stepping foot in your door.

At Transformation Marketing in Lincoln, Nebraska we believe blogging is so important we include it in all of our SEO and most of our social media packages.

Internship

Transformation Marketing is currently offering summer internships in their Graphic Design, Video and Sales Support departments! We started our internship program about a year and a half ago and have had the pleasure of working with right around 10 very talented students so far.

We provide our interns with real, hands-on experience for real clients and our interns in the past have gotten a great deal out of that. We also look at internships as a chance to get to know some of the up-and-coming minds in the industry and have ended up hiring 2 of our very talented interns in the past (one of which is on our current team and one who has gone on to start her own photography company).

We offer a fun and inspiring work environment, a great knowledge base to help you learn the ins-and-outs of applying what you’ve learned in class to real-life experience, and a chance work with our friendly (and many times comical) staff.

If you are interested in joining our team as an intern, please contact lacy@transformationmarketing.com.