As July begins, we take a look back at the top ads from June. These videos are filled with summer commercials about family and making memories. Brands connect with their consumer by connecting with a season or holiday. For example, with 4th of July coming up, many ads are very patriotic to reach their consumer on a personal level. By making this connection, viewers can relate and will be excited to see what the brand has to offer.
The top ad of June goes to Subaru for their commercial, “2016 Subaru Forester: Making Memories.” This ad is one of many from Subaru that brings an emotional feeling to the viewer. Subaru has been running a campaign that involves family, and shows new and old Subaru’s. The brand wants people to know that their brand lasts and can be passed down. They also want to show that if you trade in your Subaru, you will want to buy another Subaru because you won’t be able to let go and buy a different brand of car.
In this commercial, we see a father cleaning out an old Subaru in the driveway behind a new one. As he cleans it out, he remembers memories. He sees a crayon and remembers his daughter in elementary school. He picks up a hospital band and remembers the time she broke her leg. After cleaning it out, we see the father pass down the keys to his daughter. We see her drive away as he stands next to his new Subaru Forester: “You can pass down a Subaru, but you get to keep the memories.”
The commercial definitely connected to its audience. They were able to target buyers for new cars and show that their brand is so reliable that the older ones can be passed down to family. Subaru wants to be known more for how long lasting and reliable the brand is. Overall, the brand did a great job of selling new cars and showing you can still keep the old one in good hands.
The other top ad of the month comes from YouTube itself. To celebrate 10 years, YouTube showed “The A-Z of YouTube: Celebrating 10 Years.” A rapper raps using the letters from the alphabet while showing clips from the top YouTube videos over the past 10 years. It is a very interesting mash-up of music videos to silly and funny videos.
This ad celebrated how much YouTube has changed and shows everything it can be used for. Most people will recognize clips from Jimmy Kimmel, covers and music videos, and the latest dance moves. It shows how diverse YouTube has become and is not only for entertainment, but also tutorials for anything possible. With YouTube being so diverse, many people are now searching YouTube rather than using Google.
Here at Transformation Marketing, near Lincoln, Nebraska, we can create commercials that can be uploaded to your YouTube page. We have the ability to create high quality content that consumers love. Our video department is skilled in creating videos that can be shared across multiple platforms including social and T.V.. Book your next video with Transformation today!