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Meet our Director of Operations!

Times flies after realizing I’ve been with Transformation Marketing for six years already! It’s been an adventure to see the company grow and even more of a privilege to be apart of the growing. 

My Duties: 

My biggest role at Transformation Marketing is to ensure that projects are running smoothly and all the pieces are going to all the correct people at the right time. The more smoothly the project can go, the better the client’s experience and the more profitable we can be in what we do.

Past Experience That Led You To Transformation Marketing:

I graduated UNK with a Travel & Tourism degree and a minor in Graphic Design. I was planning on being an event planner, but as I took marketing classes in college, that interested me a lot as well. During college, I did graphic design and administrative work for the Nebraska Cattlemen’s Classic, which is a major event that happened annually in Kearney. When I graduated, I accepted a role at the Kearney Chamber of Commerce organizing their committees and from there, moved to Lincoln to work more with events at a conference center. No matter where I was, though, I ended up having my hand in the marketing. So, I jumped at the opportunity to work for a marketing company when the opportunity presented itself. Shannon (our founder) promised that I would be “getting in on the ground floor of a rapidly growing company” and she stayed true to that promise. I have loved every minute of it.

3 Words That Define Me:

This is a tough one. 3 words… Here we go: Dedicated. Multi-Tasker. Problem-Solver.  

Hobbies Outside Of Work: 

I play guitar and sing. I used to do more of this, but have gotten pretty busy the last five years. Having kids will do that to you. I’m a very proud #boymom (if you don’t believe me check out my Instagram feed). I love to cook and crochet and like the idea of gardening, but am bad at it. I also try to get involved with my church as much as time allows. 

Favorite Apps:

Instagram, My Banking App, and Apple Maps (Seriously, I’d be lost somewhere right now if I didn’t have navigation on my phone.)
Quote To Live By: “Folks who never do any more than they are paid for never get paid for any more than they do.”

Meet our boss lady, the founder of Transformation Marketing!

I am the founder of Transformation Marketing. My story began with Transformation Marketing 15 years ago in the basement of my house as I decided to leave my management job of two Lincoln banks and follow my dream of creating a marketing agency with my husband, Travis. Lots of growth within Transformation Marketing has happened within past 15 years, and I can’t wait to watch where not only our team heads but also the growth in our clients over the years to come. 

My Duties:

I track the company numbers and make sure we are hitting our goals and metrics. By doing this, we will remain profitable and able to achieve our big goals. Although this helps us have a strong and vibrant company I like the end goal of all that- to create a place where individuals can grow and advance. That drives a lot of what I do. I also manage the sales team and process. I track opportunities and find solutions for how our services can fit in with our prospects objectives. I meet with vendor partners to maintain healthy relationships with them. I create and drive our marketing efforts. I support recruitment as it relates to company growth.

Past Experience That Led You To Transformation Marketing: 

I was a bank manager in my previous career and a mom. Initially, when I started the company, I used my management skills to effectively manage the many outsourced partners we had used in the beginning before we were able to bring all our services in house. While in banking I had experience managing a team and hiring talented people and I believe that was an essential skill I used early as well as through the entire history of TM. It is all about people- clients, team, and vendors. I not so jokingly say my role as a mom has proven to be very helpful. I say that because rarely do I find people who are moms not able to juggle a full plate and execute a day with as much accomplishment as a mom. I believe I have those same attributes of being able to capitalize my time and get a lot done. In the beginning, being a team of one and then for several years a team of 2-3 there is a lot of demands on your time and I am able to balance that (most of the time). Also dealing with kids is a lot of trying to uncover the “unsaid.” With kids, they sometimes can’t tell you what they are feeling or what they need. Similar to working with potential clients, I have found that through asking a lot of questions helps me get answers to what a prospect may not know how to convey. 

One thing that isn’t necessarily a bullet point a job description is being a self-learner. I love to learn new things. When starting this company, I learned how exhilarating it is to learn every day. I make it a point to seek out avenues to accelerate my learning curve anytime I can. Over the years, I have worked with amazing mentors and coaches and find accomplished business professionals to learn from their knowledge and experience. This makes me a better leader in my company as well as better business women. 
3 Words That Define Me:

Whew! This one is always a hard one to answer about yourself. I always like to see how others see me and make sure to grow in those areas to continue to offer value attributes to those around me. If I had to choose only 3 what comes to mind is determined, approachable, achiever.

Hobbies Outside Of Work:

I love to travel with my family. I usually prefer to go somewhere warm but any time away with them is great. I work a lot of hours and hold a pretty hectic schedule so I treasure the time we have when we travel since it is the main time I can relax. I also like to craft with my daughter though I don’t have near enough time to do much of it. 

Favorite Apps:

Facebook, Pinterest, Weather and Google Maps

Quote To Live By: “Doubt kills more dreams than failure ever will.”- Karim Seddiki 


The Village of Panama is where we call home for our Transformation Marketing offices. Located just 20 miles south of Lincoln, NE., Panama gives our marketing agency the perfect touch of a “small-town vibe.” 

Our founder, Shannon Filing, started Transformation Marketing in the basement of her home 15 years ago right here in Panama, NE. Panama has always been home for Shannon, and as a new mom with two babies and a new marketing agency, she felt it was only right to continue on her family’s life here. A move to a new office space at the local Panama bank (next door to our current office) in 2007 was a perfect fit for Transformation Marketing at the time; business continued to grow over the years and so did The Bean Team. 

Our team eventually exceeded what was our current office space at the local bank, making it time to consider our next move. Thoughts arose about locating Transformation Marketing to Lincoln, but with lots of consideration and the right timing our now current property went up for a closed bid as the town owned it at the time. TM won the bid and felt fortunate that we had the land to build on and frame to start with. Renovations/build out took about 6 months and within the first year, we were breaking ground to add on. 

Our Main Office: 208 Locust St. Panama, NE 68419



In March 2012, TM moved into our current office building (next door to the bank) quickly filling the space as our marketing agency and team continues to grow. 







Small studio with a cyclorama wall and sound booth.






Sound room.








New Addition- Creative Conference Room: 2017 has been a remarkable year for Transformation Marketing. Though we have a little problem (a very good problem); we continue to outgrow our spaces… This time it’s our conference room! An old school house that had sat empty for a few years across the street was calling TM’s name. We are currently in the last few weeks of renovation and cannot wait to put our new creative conference room to use!





Old school house + new roof.









Refurbished bowling alley floors.









Refurbished truck flooring for an accent wall.





A Few Words From Our Founder: 

“I started here in Panama for convenience and lower overhead. But as the years have gone by, I feel pretty special to have a growing business in a small rural community that offers the most current online marketing strategies and the best talent around. I take pride in my part of keeping my hometown main street alive. People who have seen me grow up stop me and are excited to see all the cars of the employees and clients parked in front of our building. It seems simple but there is something hopeful about having thriving, growing businesses in your community. I think you can ask anyone, from any size of the community and they would agree how important that is.” – Shannon Filing