The goal of pay-per-click advertising (also known as PPC) is to get your ad viewed by a targeted audience based on their online searches or online profile. This is done by bidding for keywords that potential customers may be searching. The higher the bid, the higher the ad gets placed on the list of sponsored links. (Sponsored links are the links that show up at the top and right sides of your search engine results.) Through careful research, we compile a list of effective keywords to drive valuable traffic to your website. Whether your clients are searching for something to purchase, information or a local service, at Transformation Marketing in Lincoln, Nebraska, we can help your website get found and help you turn those clicks into results.
Here are some interesting facts about Pay-Per-Click and Search Engines:
- Over 85% of Google Search queries have sponsored results
- In 2013, spending on PPC advertising rose 15% globally
- Over 65% of search engine clicks are from sponsored results
- The top three search engines are 1) Google with 1,100,000,000 unique monthly visitors, 2) Bing with 300,000,000 unique monthly visitors and 3) Yahoo with about 250,000,000 unique monthly visitors.