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An interesting shift is happening in the marketing and advertising world- companies are moving dollars to support their content marketing efforts.

Video marketing strategies can do many things:

  • Improve customer education
  • Increase brand awareness
  • Increase online engagement
  • Increase website traffic
  • Increase lead generation
  • Increase sales revenue
  • Increase data for business decisions
  • Engage with fans
  • Build trust
  • Pre-qualify buyers
  • Reduce bounce rate on websites
  • Increase time consumers spend on your site

Video marketing stats:

  • YouTube is the #2 search engine in the world
  • YouTube on mobile alone reaches more 18-49 year olds than any cable network in the US
  • More than 1/2 of YouTube views came from mobile devices
  • Video ads perform better than standard display ad units
  • 92% of mobile video viewers share videos with others
  • More than 1 billion videos are watched on Facebook every day
  • Websites with embedded video are most likely to get inbound links from blogs and social networks
  • Video on Twitter generates 2.8x retweets
  • Video will account for 69 percent of consumer internet traffic by 2017
  • Seven in 10 people view brands more positively after watching their video content
  • Sixty-four percent of marketers expect video to dominate their strategies
  • YouTube sees more than a billion unique visitors each month, more than any other channel except Facebook


Transformation Marketing is a full service, creative agency with an experienced team in Lincoln, Nebraska. Planning, strategy, production, metrics, we do everything video. We have a small, full studio complete with cyclorama wall and sound booth, we also do on location shoots, as well as drone video.

What does this mean for small companies, and how can they afford this trend?

  • Video’s shareability is strong. Engaged viewers will share videos, spend more time on your website, interact with your brand more, and become more likely to purchase your products and/or services
  • Video is one of the most effective media forms you can share in your social media campaigns
  • Production costs have fallen significantly, eliminating affordability concerns