model showing two hashtag sign on paper white background

Digital marketing has come a long, LONG way over the past several years. From email marketing campaigns, to analytics that can track data on website visitors, to social media tools, businesses have more ways than ever before to reach their existing and potential customers. And now – with the rise in the popularity of hashtags – it’s becoming easier than ever to connect with customers. By incorporating the use of hashtags into a website and other online content, businesses are able to more efficiently market services, products, events, and so much more while maximizing profits. Let’s find out why you should begin using hashtags today.

The Importance of Hashtags

Hashtags have been around for a while, but they’ve only recently risen to their current level of popularity. Today, they’re used by companies and individuals alike on social media platforms such as Twitter, YouTube, Instagram, and Facebook to promote their products and services. Hashtags have also become an ideal way for people to search for and find specific content they’re looking for on any given topic. In addition, they’ve also become an important part of search engine optimization (SEO) and an easy way to learn what topics or news is trending on social media sites.

How to Use Hashtags

Hashtags are fairly simple to use, but you want to make sure any terms you’re using with your hashtags are trending among the type of audience you’re trying to reach. This will take a little research to find out what topics people are talking about and what they’re interested in. This can be as simple as visiting pages on social media platforms or reading up on trending news stories. As you go along, make a list of what hashtags are popular and which terms are best for whatever service, product, or event you’re trying to promote.

Track Hashtag Performance

As mentioned earlier, digital marketing has come a long way from when it was first introduced as an idea. Today, you’re able to actually track the performance of your hashtags via specific websites so you can see which terms are working and which aren’t. For example, you will be able to see what phrases and hashtags bring in more inbound traffic or sales for any given campaign or marketing promotion. To increase the effectiveness of your hashtags, consider placing an external link to your website or blog after your hashtags on your social media pages as another way to drive traffic to your website.

Hashtags not really your thing? That’s OK – that’s what we’re here for! The Online Marketing department here at Transformation Marketing stays on top of industry trends (regardless of the industry!) so that we can do what we do best…marketing! That, in turn, frees our clients to do what they do best…run their business! It’s a win-win situation for sure!!!

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