We were very excited to launch the new Lincoln Youth Football (formerly known as Lincoln Midget Football) logo and website earlier this year. But we all know a new logo and website are only as good as the marketing behind them. So, as we launched the site and rolled into our online marketing plan, we were excited to see the results the trio would produce.
After a slow start to the year due to weather, we worked with Lincoln Youth Football to put together a give-a-way promotion. We promoted this via social media and email marketing. A few weeks after the first give-a-way, Lincoln Youth Football had not only caught up to where they were at that time last year, but surpassed their goal by 3 weeks.
After a new logo was designed we dove into creating a new website. We wanted their new website to be very aesthetically pleasing and user-friendly, ensuring parents and players can easily get the information they want and register.
The site was approved with very few changes from the Lincoln Youth Football team right from the get-go and we have gotten great feedback about the site from not only the Lincoln Youth Football staff but their coaches have reached out to us as well.