group analyzing people

Surprising Marketing Statistics

Marketing today is moving at lightning speeds. This, coupled with the unprecedented amounts of data constantly tracked and collected, can make analyzing and discovering marketing trends feel overwhelming. To help you out, we gathered some of our favorite statistics we currently use to make our marketing decisions.   More than 46% of Americans will check […]

Multiple forms of media

How Combining Content Tells the Whole Story

My favorite course in my undergrad was JOUR 407: Data Journalism and Visualization. What I thought would be countless hours of reporting and math turned into mostly tedious tasks like searching through endless files of public data and cleaning out spreadsheets. (yawn). But the 10 percent of the time spent making the data meaningful was […]