Marketing After the Sale, AKA "Say Thank You!" Two thumb's up icons saying "Thank You!"

Marketing After the Sale

You’ve worked hard. You’ve spent your marketing dollars. You’ve gained the client. Are you off looking for the next big thing already, or are you following that client through the sale? Unless you have some sort of product or service that a customer would only use once in their entire lives and never tell anyone […]

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Customer Lifetime Value

When I take a look at a company’s budget, I generally find that most people spend too little on advertising and have an unrealistically high expectation of return. This sets the client and the agency up for failure. A true agency should be able to allocate the appropriate amount of dollars to obtain the desired […]