marketing strategy

4 Reasons to Secretly Admire Marketing Strategists

Marketing is like chess.  It’s all about strategy.  Strategy is the meat and potatoes of any successful marketing campaign and, without a solid plan, the mission will fail.  But enough with the metaphors, here’s five things to know and love about marketing strategists: Strategists know it all.  No one likes a know-it-all, unless they’re planning the course […]